Display carton



June so, 1953 H. v. HOLDING 2,643,811

' DISPLAY CARTON Filed April 14, 1949 r s Sheets-Sheet 1 v .26 66 J H 44I 4.2

45:1 i i I a 2 M A INVENTORFQQ- Y i Hubert Velma, 80200112 June 30, 1953H- V. BOLDING DISPLAY CARTON 3 Sheets-Sheet 2 Filed April 14, 1949INVENTOR. Vm Balm/Q Hi/bert 6 L I INVENTOR.

72F 7 Hubert I ZncamBoZcZl'nQ June 30, 1953 H. v. BOLDING 2,643,811

DISPLAY CARTON Filed April 14, 1949 3 Sheets-Sheet 3 FILQ.8. 7

Patented June 30, p 1953 DISPLAY CARTON Hubert Velman Bolding,Jefiersonville, Ind., as-

signor to The Bradley & Gilbert Company, Louisville, Ky., a corporationof Kentuckyv Application April 14, 1949, Serial No. 87,430

This invention relates to cartons and has particular reference to acontainer embodying dual compartments which render the productsusceptible to attaining numerous difierent and desirable ends, and alsoto the blank from which the container is formed.

Among the objects of the invention is the provision of a compartmentedcarton formed from a single blank of sheet material. An important phaseof the invention resides in the basic concept of a blank which, by onlyslight variation in the proportioning of its several foldable sections,may be formed into a carton providing a very large container portion orcompartment and a relatively small compartment therein or, at the otherextreme, compartments of equal size.

A further object of the invention is to so construct a single integralblank of foldable material, such as cardboard or the like, that when theblank is formed into a container there is also formed an attractivevisual display which has distinct advantages in advertising and salesproniotional work.

Still another object of the invention is to embody in the blank, formedas described above to present an attractive visual display, meansproducing an unusually rigid and tension-resistant carton. An importantfeature of the invention resides in the arrangement whereby the carton,when assembled from the blank, is both rigidified and strengthened aswell as enhanced in appearance by virtue of the same constructionalfeatures.

Another important object of the invention is to so arrange the integralblank that the bottle container or carton, when assembled, embodies adisplay which produces a distinct efiect of depth or three-dimensionalcharacteristic and at the same time utilizes the means for creating suchefiect to impart rigidity to the carton walls by cooperation with thecontent of the carton when loaded.

An important phase of the invention resides in the manner in which theabove described objectives are obtained from a single integral blankwhich may be stamped from a sheet of flexible material, such ascardboard or the like, the blank being scored along simple, easilyattainable lines and printed for decorative effect while in fiat form. Acorrelated feature of substantial importance is the relative arrangementof panels forming the various constituent portions of the carton whenassembled. The panels are delineated along such simple lines that theblank is quickly folded and secured in assembled form.

3 Claims. (Cl. 229 -27) The construction is such that the assembledcarton may be flattened for shipment in stacks and quickly set up forloading when desired.

.Various' other objects and meritorious features ofv the invention willbe apparent from the following description taken in conjunction with thedrawings, wherein like numerals refer to like parts throughout theseveral figures, and wherein:

Fig. 1 is a plan view of an integral blank formed in accordance with theinvention;

Fig. 2 is a section through the assembled carton in collapsed form;

Fig. 3 is a perspective of the upper portion of the assembled carton;

Fig. 4 is a transverse section through a formed carton;

Fig. 5 is a longitudinal section through an unloaded carton;

Fig. 6 is a longitudinal section through a loaded carton;

Fig. 7 is a longitudinal section at right angles to that of Fig. 6;

Fig. 8 is a plan view of a somewhat modified form of blank from which adifierent embodiment of the basic carton concept is formed; 7

Fig. 9 is a section through the assembled carton in collapsed form;

Fig. 10 is a transverse section through the container formed from theblank in Fig. 8;

Fig. 11 is a perspective thereof, and

Fig. 12 is a transverse sectional view, similar to Figs. 4 and 10, of athird embodiment.

Referring now particularly to Fig. 1 wherein the flat integral blankwhich constitutes a portion of this invention is illustrated, the blankcomprises a transversely aligned series of wall sections designated bythe numerals I0, I 2, l4 and I6 separated from one another, or flexiblyconnected to one another, respectively, by score lines I8, 20 and 22.The top margins of certain of these sections are provided with closureflaps broadly designated by the numeral 24, score lines A separating thewall sections from the closure flaps. In like manner the lower marginsof the wall sections have flexibly connected thereto by score linesclosure flaps broadly designated by the numeral 26. These closure flapsmay be varied in numerous ways and, inasmuch as they constitute noportion of the invention, the particular manner in which they areconstructed in the form illustrated will not be dwelt upon herein.

Wall section [4 is provided adjacent its top margin with an opening 28.The opening may be covered with a transparent window of plastic such ascellulose acetate, the window being'indicated by the numeral 30. Ajoinder section 32 is flexibly connected to the free margin of wallsection by means of score line 34. It is important to note that wallsection M which carries the window is one wall section removed from thefree side margin of the blank and two wall sections removed from thescore line 34 which connects joinder section 32 with wall section 10.This arrangement makes for simplification in forming the blank and speedand accuracy in assembling the same into carton form.

To the upper portion of the outer margin of joinder section 32 what maybe designated a utility or display panel 36 is flexibly connected bymeans of score line 38. At least a portion of this panel is intransverse alignment with opening 28 in wall section M. For carrying outone object of the invention, display material of any suitable form suchas that indicated at may be printed upon the panel itself or positionedthereon in any suitable fashion, as by means of adhering a reviouslyprinted display, etc. A'bearing or rigidifying flap 42 is flexiblyconnected to the outer or free margin of display panel 36 by score line44. Below and extending along the lower margin of display panel 38 is afree flap, connected to the panel itselfby score line 46, and dividedinto an upper .portion 48 and a lower portion by means of score line 52.

In the embodiment illustrated the joinder panel 32 extends along theentire marginal edge of wall section II). As will be brought out moreclearly hereinafter, the longitudinal dimension of this joinder panelneed not coincide with that of its adjacent wall section. However, it isimportant that the said joinder section 32 be of less width than theopposite wall section 16 to which, as will be made apparent hereinafter,the joinder panel is adhered in face-to-face contact when the blank isassembled into carton form.

- The display panel 36 of this embodiment should be of substantially thesame width as wall section M in which the windowed opening ispositioned. While in the form illustrated all of the wall sections havebeen shown as of the same width, thus makinga carton when assembledwhich is square in cross section, it should be une derstood thatopposite side walls only need be of the same. transverse, dimension,thus rendering it possible to make Gar-tons which are rectangular incross section asdistinguished from square. For one contemplated use, thepackaging of whiskey bottles, identically dimensioned wall sections areobviously desired.

The formed or assembled carton and the structural and functionalrelationships of the various panels are clearly illustrated in Figs. 2,3 and 4. To assemble, the blank is folded along score lines I8, 20, 22and 34 to bring joinder panel 32 into overlapping relationship with theinside face of wall section [6. These two overlapping sections aresecured to each other in face-to-face contacting relation, preferably bymeans of adhesive which has been deposited along the outer margin ofpanel 16 along the underside thereof as viewed Fig. l. Inasmuch asjoindersection 32 is of less width than wall section IS, the display pnel 36 when folded about score line 38 into parallelism with windowedwall section M will lie inside said section. As heretofore stated; thedisplay deposited on the display panel lies in transverse alignment withopening '28 and may be viewed through it, providing a three-dimensionalor depth effect which is both unique and appealin 'While' flap 42 is notessential to obtaining the 4 display desired, it is advantageous inrigidifying and positioning the display panel 36 in precise relationshipwith the window opening. This flap folds along score line 44 so that itsoutside face lies in face-to-face contact with the inside of wallsection l2, as most clearly illustrated in Fig. 4. The outer surface offlap 42 may be adhesivecoated or not, but preferably such a coating isutilized to obtain rigidity of the carton as a whole. The carton isadapted for diverse packaging operations and to various and sundrycommodi- .be noted that the bottles are loaded from the loweropeningorlower end of the carton, which is left'open for this purpose asclearly illustrated in Fig. 5. Since the neck of the bottle will notinterfere with the display panel which is spaced inwardly from the wallsection, the loading operation isffa simple and rapid one. In theembodiment illustrated the vertical dimensions of display panel 36 andflap portions to and 53 have been correlated to the almost standarddimensions of a whiskey bottle, and correlated as well to thesubstantially standard contour and proportioning between the bodyof thebottle and its neck.

As the bottle is loaded into the opening at the lowerend of thecontainer, the neck will move freely up past the display panel and theconvex curvature of the bottle wall joining the neck with its main bodyportion will force the flap portions 43 and 50 outwardly toward adjacentwall sectioni l. The lower free portion 56 of the flap will be heldagainst the wall section as illustrated in Fig, 6, being jammed inbetween the wall of the body portion or the bottle and the adjacent wallsection of the container. Such positioning brings the portion 48 of theflap into the angular position more particularly illustrated in Fig. 6.The name portion of the dis lay or any other suitable display featuremay be carried by the portion 48 of this flap. 7 For other uses theouter face, as viewed in Fig. 1, of flap portion 50 may be spotted withadhesive and adhered to the inner face of wall section It as part of theassembly operation. This alterna tive arrangement is illustrated in Fig.5, but substantially the same position will be assumed if the flap isleft free where a bottle is loaded into the container. Y

It will be apparent that the display panel not only performs thefunction of providing a desirable visual charaoteristic to the containerand its contents but, in addition, constitutes a rigidifying andreinforcing wall extending between two opposite side walls and engagedtherewith, lying inwardly of and in parallelism with the wall sectionprovided with the window opening. Thus any weakeningof wall section [4resulting from provision of thewindow opening is more than compensatedby the display panel lying adjacent the opening itself. Securement or"flap :32 to the inner face of wallsection 12, as by means of adhesive,further strengthens and rigidities the carton when assembled in openposition ready for loading, although the mere bearing of the face ofthis flap against the side wall obtains this effect in substantialmeasure, The same is true in connection with the lower or free portion53 of the flap extending along the lower margin of the display panel,the rigidifying'or reinforcing effect being present without securing thesame to its adjacent wall section but being further enhanced by adheringthe same to one another in face-toface contact.

As has been suggested heretofore, it is not essential that the joindersection 32 be coextensive with the margin of wall section If]. Thejoinder section may consist of a mere strip extending from the margin ofwall section Ill. Furthermore, the difference in width between joindersection 32 and wall section It to which it is secured in face-to-facecontact controls the depth within which the display is sunk into thecarton rearwardly of the window in panel it. The depth to which thedisplay may be usefully sunk within the container depends upon thenature of the article to be loaded therein and, accordingly, the widthof joinder section 32 may be determined within the limits of the widthof wall section It to which the joinder section is to be secured.

It will be apparent that the same desirable objectives are obtainedwhether or not a plastic window of transparent mater al such as has beenindicated at so it utilized. The opening may be left free and clear, inwhich case the threedimensional or depth effect is actually enhanced.

It will also be apparent that within one phase of my invention thejoinder section 32 and its connected display panel 36, with itsassociated flaps, may be produced separate and apart from the wallsections of the container or carton. Under such circumstances thejoinder and display sections, etc., are introduced into the carton afterthe same has been formed and are secured to the inside faces of the wallsections at that time. However, an important feature of the inventionresides in the integral nature of the blank from which the ultimatecarton is obtained.

In Figs. 8-11 is disclosed a modified arrangement wherein the windowopening extends across one corner of the carton and the utility ordisplay panel extends diagonally across that corner within the carton soas to be clearly visible through the opening. A blank suitable forfashioning the corner display modification is illustrated in Fig. 8wherein the wall sections 54, 56, 53 and Ed are separated by score linesas already described in conjunction with the embodiment disclosed inFig. 1. The window opening 62 is die cut into adjacent wall sections 58and 6!! across the score line separating these two sections and ispreferably symmetrical in respect to said wall sections. A cellophanewindow 64 covers the opening and is adhered to the margins thereof onthe underside of the blank.

A. ioinder section 66 is flexibly connected to wall section 5 3 by ascore line, and to the margin of the joinder section a display panel 68is flexibly connected by a score line. Flap 10 is connected to the panel68 by a score line, and to the lower free margin of panel 68 atriangular flap "i2 is flexibly connected by a score line.

In this corner window arrangement the joinder section 56 is of slightlyless width than that portion of wall section 60 designated a and joindersection H1 is of slightly less width than that portion of wall section58 designated y. Thus when the blank is folded along the score lines inthe general manner described in conjunction with the embodimentillustrated in Figs. 1-7, the joinder section 55 will be adhered to theinside face of wall section 60 along its free margin and flap iii, ifadhered, will be secured to the inside face' of wall section 58 adjacentthe score line separating wall sections 56 and 58. This is clearlyillustrated in Fig. 10.

The triangular flap l2 flexibly connected to the lower free margin ofpanel 68 may be moved outwardly so that the margins of the flap restagainst the wall sections 58 and 60 and the apex of the triangle abutsthe corner between these sections,

In Fig. 12 a somewhat different arrangement is disclosed wherein whathas hitherto been dedescribed as a display panel extends across twoadjacent wall sections of the carton in inside spaced relation to saidwalls and in registry with separate window openings in the respectivewall sections. Fig. 12 corresponds to the showing in Figs. 4 and 10 oftheearlier described modifications. This arrangement comprises wallsections 1 l6, l8 and 89. Wall sections 16 and 18 are provided withwindow openings 82 and 84.

To the free margin of joinder section-86 are flexibly connected by scorelines two display panel sections 88 and 9B, which sections are separatedby a score line. The end flap 92 may be adhered to the inside face ofwall section M in the same manner that the joinder section 8.6 isadhered to the inside face of wall sectionBll.

Thus it will beseen that the display portions of sections 88 and 9:) arein registry, respectively, with window openings 84 and 82 in adjacentwall sections 18 and 16, forming an attractive and novel appearance andat the same time providing extreme rigidity and strength by reason ofthe bracing function of the display sections 88 and 96. It will beunderstood, of course, that to the lower free margins of what we havedesignated display sections 88 and 90 may be connected flaps of the typeillustrated in the Figs. 1-7 modification and designated 48 and 50.

While the sections which appear in spaced relation to the windowopenings and on the inside of the carton have been referred tothroughout herein as display or utility sections, it should beunderstood that the invention contemplates Wider usages than meredisplay. By reason of these sections and the depending flaps such as 38and 5D in Fig. 5, the latter of which may be adhered to the inside faceof the adjacent wall section Hi, a container within a container isformed. This container within the main container may be used fornumerous purposes, either with the window opening in the adjacent wallsection or without it. In each of the modifications described, and invarious other modifications which lie within the scope of the inventiveconcept disclosed herein, the small container may be used to hold asample of the product packaged in the main container. Some object orproduct correlated to the main contents of the package and adapted foruse in conjunction with it might be inserted in the small insidecontainer.

It should be further understood that the various sections of the blankmay be so proportioned and sized that what has just been alluded to asthe small container within the main container may be as large as thelatter, thus forming two container sections within the carton which aresubstantially equal in cubic content. This is readily accomplished inconjunction with the embodiment disclosed in Figs. 1-7, for instance, bymaking the joinder section 32 substantially half as wide as wall sectionIt to which it is adhered and carrying the so-called display section 36down the full length of the carton walls, adher- 7 ing the flap 42 tothe carton bottom if desired. In such an arrangement the so-calleddisplay section 36 would function as a dividing midpartition extendingthrough the middle or the container throughout its length and in efiectforming a two-compartment cartonx If the shape or the product to bepackaged in the container were such that it needed to be held firmly inposition without shifting in any Way, the inside panel or what has beendesignated the display section could be die out to fit the product,accomplishing the desired anchoring of the product and facilitating thepacking thereof.

Where used as a dual compartment carton or for providing a smallcontainer within a larger container, the invention may be utilized forpackaging food products which should be maintained separate until thetime for cooking, at which oint they are mixed. The smaller com partmentcould be used as a pocket for containing auxiliary parts or booklets,recipes, -instruc tions, etc., and in many such instances it would beimmaterial whether the window opening was or was not provided.

Having described and illustrated certain embodiments of the invention,various modifications lying within the inventive concept will beapparent to those skilled in the art and for that reason I wish to limitmyself only within the scope of the appended claims.

What I claim is:

1. A carton having a main body portion comprising side walls and endclosure flaps, two adjacent side walls being apertured to provide acontinuous opening extending across a corner of the carton, a utilitypanel of such width as to extend diagonally across the open corner andengage the side walls adjacent said opening, and flaps on opposite sidesof said panel and integral therewith for engagement with said side wallsadjacent said opening, one of said flaps being integral with both theutility panel and a side Wall of the carton.

2. The arrangement described in claim 1 wherein the utility panel bearsdisplay material in registry with the corner opening.

3. A carton having a main body portion comprising side walls and endclosure flaps, two adjacent side walls being apertured to provide acontinuous opening extending across a corner of the carton, a utilitypanel of substantially the length of said opening and of such width asto extend diagonally across the corner opening in registry therewith andengage the side walls adjacent said opening, flaps on opposite sides ofsaid panel and integral therewith for engagement with said side wallsadjacent said opening, one or said flaps being integral with both theutility panel and a side wall or the carton, and a flap flexiblyconnected to the lower margin of the utility panel and adapted to form abottom for the corner space delineated by the side walls and the utilitypanel.

HUBERT VELMAN BOLDING.

References Cited in the file of this patent UNITED STATES PATENTS NumberName Date 306,668 Wilson Oct. 14, 1834 903,161 Barnes NOV. '10, 19081,215,291 McCaskey Feb. 6, 1917 1,558,305 Snape Oct. 20, 1925 1,737,950Scotland Dec. 3, 1929 1,791,094 Albert Feb. 3, 1931 1,898,231 Weiss Feb.21, 1933 1,916,995 Siegrist July 4, 1933 2,019,250 Collins Oct. 29, 19352,034,809 Grant Mar. 24, 1936 2,060,513 Marx Nov. 10, 1936 2,128,197Weil Aug. 23, 1938 2,157,954 Gould May 9, 1939 2,219,183 Hartnett et a1Oct. 22, 1940 2,314,721 Lowenstein Mar. 23, 1943

